Enhanced Practice Management

WriteUpp: Unites diary & appointment management, outcome tracking, customisable smart forms, secure patient records, built-in video consultations, invoicing & payments - all aligned with UK/EU clinical needs, GDPR compliance, and therapy/healthcare workflows.

Fresha: Provides appointment scheduling, client management, POS and payments designed primarily for salons, spas, and wellness businesses, with less emphasis on clinical documentation or healthcare compliance.

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All-in-one solution for busy professionals

WriteUpp: A complete management platform that unites diary & appointment scheduling, secure client records, custom consultation & consent forms, invoicing and payments - designed to support regulated treatments and business growth with robust data security and GDPR-aligned tools.

Fresha: A booking and salon management platform focused on appointment scheduling, client management, payments and tools to help you run a beauty or wellness business efficiently.

Professional Consultation & Treatment Records

WriteUpp: Create custom consultation forms, treatment notes, consent records and securely store client histories - ideal for aesthetics and advanced treatments.

Fresha: Offers client profiles and basic notes, with limited structured documentation for regulated services.

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Your Brand, Your Client Experience

WriteUpp: Clients book directly with your business via branded online booking tools integrated into your website and scheduling - helping you build direct relationships with clients.

Fresha: Includes marketplace visibility where clients can discover and book your services through the Fresha platform in addition to your own booking links, however, Fresha retain ownership of your data. Ensure you review data policies before choosing a provider.

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Transparent Pricing - No Commission

WriteUpp: Subscription-based pricing with clear monthly fees per user and no commission on bookings. Payments are processed securely through Stripe with standard transaction fees only.

Fresha: Offers flexible monthly subscription plans but may charge a marketplace new client fee (e.g., 20% on new client bookings) and payment processing fees for card transactions.

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Data Ownership & Privacy

WriteUpp: You retain control and ownership of your client data, held securely with ISO27001-level security and tools to help your own GDPR compliance as a professional.

Fresha: Acts as data controller/processor under its privacy policy, collecting and managing personal data for its services; privacy controls and legal rights (e.g., access, deletion) are outlined but data use is governed by their platform terms and policy.

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Best Suited For Growth & Professional Standards

WriteUpp: Best for clinicians and aesthetics professionals who want structured records, compliance tools, secure data, and predictable pricing with no marketplace commissions. (Everything you make, you keep)

Fresha: Works well for salons, spas and wellness businesses seeking a booking system with client discovery features and flexibility for teams of varying sizes.

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Suitability for Small Businesses & Solos

WriteUpp: Designed to support solo business owners and growing clinics alike with a dedicated flexible plans that includes online booking, secure records, and admin features at a predictable monthly rate. It scales smoothly into multi-user setups as your business grows without locking you into commission-based pricing.

Fresha: Well-known for its low upfront cost structure - often used by independent therapists, stylists, and small salons - with core booking and client management features available without a large subscription. However, additional fees such as payment processing charges and marketplace booking commissions may impact small business revenue.

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