People in bubbles

Our software's only half
the story

We've also got a hand-picked team of
specialists ready to get you up and running smoothly,
then keep things that way.

People in bubbles

Visual flourish Our story Visual flourish

WriteUpp is brought to you by Pathway Software Limited. We've been
building clinical systems since 2009.
We started out developing patient records systems for therapists in the
NHS and we still supply systems to major health trusts in the UK
used by thousands of clinicians.
The company is privately owned, profitable and debt-free.

Visual flourish The top team Visual flourish

Behind the wheel is Bob Bond, CEO of Pathway Software. Bob
previously worked for major tech companies like Oracle before
becoming the youngest CEO of a publicly quoted business in 2000.

In 2009, he co-founded Pathway Software with Jonas Pedersen (CTO)
a veteran of the health tech industry who previously developed
systems for audiologists and therapists in the NHS.

Rich Kimber joined the team in 2015 bringing with him a healthy dose
of critical thinking and a wealth of experience in web and mobile development
within a variety of sectors, including finance and retail.

Visual flourish The goal Visual flourish

To bring together our expertise to create a simple, cost
effective cloud-based service that would be easy for private healthcare
professionals to use, secure and compliant with regulatory best practice.
To improve patient experience by making it
easier to engage with practitioners and gain access to treatment.

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Bob Bond


Tech entrepreneur • loves simple software • long suffering Southampton FC fan • coffee addict • runner • golf novice

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Jonas Pedersen


Proud Dane • anglophile • Bill Gates' greatest fan • database wizard • excessive caffeine consumer • commited apres-skier!

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Richard Kimber

Product Architect

JavaScript nerd • baker • home brewer • international man of mystery • aspirational barge owner

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Emma Pratt

Service Champion

Bringer of joy and happiness to all WriteUpp users • TV addict • gin slurper • Ireland rugby fan • lover of 80's Rock N Roll, especially "The Boss"

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Jenni Bredin

Product Champion

Proud Scot • ardent Liverpool FC fan • fantasy football maestro • goal-poaching hockey player • avid book reader • mum of Jessica

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Ellie Macdonald

Content Marketing Champion

History geek • tea addict • landscape photographer • bookworm • dog mum to Stan & Sully

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Leanne Donaldson

Service Champion

Avid traveller • proud dog mum • Netflix binger • new recipe trier • countryside explorer • yoga novice

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Jamie Rawlings

Service Champion

Liverpool FC fan • safe hands goalkeeper • gadget geek • pop music quiz guru • dad joke dictionary (but without the excuse of having the accompanying kids)

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Leigh Jenkins


Owner of Geoff the dog • triathlete • mountain walker • ramen addict • bookworm • drinks too much coffee

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Jonathan Scott


Motörheadbanger • maker • dad of Neville the hedgehog • BBQ master • curry fiend • terrible guitar player • metalhead

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Emmy Sutton

Product Champion

Gym junkie • bookworm • netflix binger • caffeine addict • Man Utd fan • beach walker • sunshine lover

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Stella Winters

Outreach Champion

Scottish • sun worshiper (ironic?) • lover of the outdoors • pale ale gulper • producer of a terrible laugh • laughs often • classic Range Rover owner • pup mum to Jura

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Nicole Fleischer

Freelance Writer

Marketing junkie • aspiring psychologist • asker of big philosophical questions • avid consumer of books and tea • Disney and musical addict

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Natalia Glovatska

Freelance Designer

Guardian of visual esthetics and design efficiency • artist • yoga enthusiast • Star Wars fan • black cats lover • sea addict