Our software's
only half the story

We've also got a hand-picked team of specialists ready to get you up and running smoothly, then keep things that way.

Our Story

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WriteUpp is brought to you by Pathway Software Limited. We've been building clinical systems since 2009. We started out developing patient records systems for therapists in the NHS and we still supply systems to major health trusts in the UK used by thousands of clinicians. The company is privately owned, profitable and debt-free.

The top team

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Behind the wheel is Bob Bond, CEO of Pathway Software. Bob previously worked for major tech companies like Oracle before becoming the youngest CEO of a publicly quoted business in 2000.

In 2009, he co-founded Pathway Software with Jonas Pedersen (COO) a veteran of the health tech industry who previously developed systems for audiologists and therapists in the NHS.

Rich Kimber joined the team in 2015 bringing with him a healthy dose of critical thinking and a wealth of experience in web and mobile development within a variety of sectors, including finance and retail.

The Goal


To bring together our expertise to create a simple, cost effective cloud-based service that would be easy for private healthcare professionals to use, secure and compliant with regulatory best practice.
To improve patient experience by making it easier to engage with practitioners and gain access to treatment.

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Bob Bond


Tech entrepreneur • loves simple software • Everton season ticket holder • coffee shop aficionado • travel addict • novice weight trainer

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Jonas Pedersen


Proud Dane • anglophile • Bill Gates' greatest fan • database wizard • excessive caffeine consumer • committed apres-skier!

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Richard Kimber


TypeScript nerd • baker • home brewer • product of The Good Life

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Jenni Bredin

Product Manager

90s pop aficionado • Liverpool FC fan • Diet Coke addict • hockey player • avid book reader • Jessica's mum

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Emma Pratt

Customer Success Manager

Bringer of joy and happiness to all WriteUpp users • TV addict • gin slurper • Ireland rugby fan • lover of 80's Rock N Roll, especially "The Boss"

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Ellie Macdonald

Content Creator

Tea addict • blogger • landscape photographer • bookworm • dog mum to Stan & Sully

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Leanne Donaldson


Avid traveller • proud dog mum • Netflix binger • new recipe trier • countryside explorer • yoga novice

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Jamie Rawlings

Service Champion

Liverpool FC fan • safe hands goalkeeper • gadget geek • pop music quiz guru • dad joke dictionary (but without the excuse of having the accompanying kids)

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Leigh Jenkins


Owner of Geoff the dog • triathlete • mountain walker • ramen addict • bookworm • drinks too much coffee

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Jonathan Scott


Motörheadbanger • plays with swords • dad of Maui and Muffin the hedgehogs • BBQ master • curry fiend • terrible guitar player • metalhead

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Emmy Sutton

Product Champion

Gym junkie • Star Wars fan • netflix binger • bookworm • Man Utd supporter • beach walker • sunshine lover

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Maxine Todd

Service Champion

Dog mum to Miso • avid reader • painter • rookie bass player • vintage shopper • runner

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Matt Young

Junior Developer

Liverpool FC & Minnesota Vikings fan • Scottish scenery enjoyer • craft beer lover • retired skater • ABBA's #1 fan

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Natalia Glovatska

Freelance Designer

Guardian of visual esthetics and design efficiency • artist • yoga enthusiast • Star Wars fan • black cats lover • sea addict

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