The Healthy
Practice Podcast

Guiding you through every stage of your practice management career.

The Healthy Practice podcast from WriteUpp delivers industry-leading advice on how to start and run a private healthcare practice.

We talk to established clinicians about starting up, finance, marketing, and getting the perfect work-life balance (and everything in between!)

Available to listen now on these platforms:

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Latest Episodes:

  1. Making a Big Career Change

    Ellie Macdonald speaks with Margaret Reiser, a therapeutic counsellor based in London. Interestingly, Margaret wasn't always working in private practice. She's originally from New York, USA, and was trained as a lawyer.

    Margaret and Ellie discuss career transitions; from identifying what's holding us back, financial implications and retraining, to deciding whether making such a drastic career change is right for you.

    You can find out more about Margaret on her website: and she's on Instagram @sagelondoncounselling. She also writes advice in the Love Stuck column on Huffington Post.

    Listen Now
  2. Managing your Finances in Private Practice

    Ellie Macdonald speaks with Gavin Simpson, CEO and Founder of financial solutions business FourFourFive, and Founder of Cloud Finance, a service offering remote accounting support.

    Gavin gives us advice on the financial processes that are essential to your practice running smoothly; from the very basics and common stressors, to deciding whether to outsource accounts.

    You can email Gavin directly at or get in touch at

    Listen Now
  3. Do you Need to Specialise?

    Ellie Macdonald speaks with Johanna Sartori, an integrative psychotherapist and supervisor, working with individuals and groups and based in Twickenham.

    Johanna gives her thoughts on a common dilemma you might be facing: to specialise or not to specialise? From the doors it may open, to the possible constraints, Johanna and Ellie discuss the topic with balance, so you can make the right decision for you.

    You can find out more about Johanna here:

    Listen Now
  4. Connecting with Children and Young People

    Ellie Macdonald speaks with Emma Bronze, Child and Adolescent Integrative Psychotherapist and Founder of Heart to Heart Child Therapy.

    Emma and Ellie discuss the best ways to connect with young people. From using metaphors to art and play, Emma has some fantastic advice that can help practitioners in any field in our approaches to working with children and young people.

    You can read Emma's substack here:

    Listen Now
  5. Ethical Marketing in Healthcare

    Ellie Macdonald speaks with Dr Rosie Gilderthorp, a Clinical Psychologist, podcaster, writer & award-winning social entrepreneur.

    Dr Rosie gives us a crash course in Ethical Marketing. It's a topic that's ever more prevalent in online conversations and one which we hope you'll find valuable. You can find out more about Rosie here:

    and her podcast is here -

    Listen Now
  6. Starting a Private Practice: When, Why and How?

    Ellie Macdonald speaks with Sara Hagerman, a registered psychotherapist and counsellor. Sara worked for many years at the NHS, before deciding to make the jump and start her private practice. Ellie and Sara discuss the ins and outs of starting a practice, from finding the right location or working over Zoom to the correct paperwork and insurance needed to get you off the ground

    You can find out more about Sara here:

    Listen Now
  7. Systems, Processes and Private Practice

    Ellie Macdonald speaks with Anna Bunch, a Virtual Assistant and director of PSYCH VA, where she provides specialist business support to therapists and psychologists. Together, they discuss how to run your small business, as Anna talks about all the systems and processes needed to help you work as efficiently as possible. The pair also discuss GDPR, patient onboarding, planning weekly tasks and loads more!

    You can find out more about Anna here:

    Listen Now
  8. Social Media and Marketing: How to Grow Your Private Practice

    Ellie Macdonald speaks with Glenda Erwee, a registered psychotherapist based in London & Hertfordshire. Glenda is an experienced private practitioner, and has grown her business from the ground up. She discusses social media and it's importance of growing a modern day practice, as well as old school methods such as word-of-mouth. If you're looking at starting your own private practice, this is a great place to start and find your first clients.

    You can find out more about Glenda here:

    Listen Now
  9. How to Maintain Your Wellbeing and Run a Practice

    Ellie Macdonald speaks with Archna Patel from The Acupuncturists, a leading acupuncture clinic in London, about how to maintain our wellbeing whilst running a practice. From common challenges health practitioners face, to the importance of sharpening our own axe, we've got it covered.

    Archna is an award-winning acupuncturist from London. You can find out more about Archna and her clinic at

    Listen Now
  10. What I’d Tell My Start-Up Self

    On our first episode Ellie Macdonald speaks with Jo Aldred on all the things she'd tell her start up-self. From beliefs about money, to the power of mentorship, we've got it covered.

    Jo is a registered and accredited psychotherapist and an EMDR Therapist based in Brighton. You can find out more about Jo at and she also runs

    Listen Now
  11. Welcome to The Healthy Practice

    The Healthy Practice is the show that guides practitioners through every stage of practice management in the early stages of their careers. From finances, business growth, and mental well-being, each episode features an expert guest offering advice to help you build a thriving practice.

    Listen Now

More episodes available here:

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