A personal therapist is a mental health professional who provides individualised therapeutic support and guidance to clients dealing with emotional, psychological, or behavioural challenges. They work collaboratively with clients, employing various therapeutic techniques to help them explore their thoughts, emotions, and experiences, develop coping skills, gain insight, and work towards positive change and personal growth.

In order to attract and retain clients, a question often arises: should you offer clients a free first therapy session? This strategy can help potential clients experience the therapist’s approach first-hand and determine if it’s a good fit for their needs.


Ellie is WriteUpp’s in-house Content Creator. Her research and writing for private practitioners focuses on marketing, business growth, data security, and more. She also hosts WriteUpp’s podcast The Healthy Practice; the show that guides practitioners in the early stages of their careers through every aspect of practice management. Outside of work Ellie writes a mental health blog, studies mindfulness and is a keen nature photographer.