A clinician’s ideal customers refer to the specific individuals or patient profiles that best align with the clinician’s expertise, specialisation, and target demographic. These patients are most likely to benefit from the clinician’s services, share similar goals, and establish a productive therapeutic relationship, ultimately leading to successful outcomes and satisfaction for both the clinician and the patients.


Ellie is WriteUpp’s in-house Content Creator. Her research and writing for private practitioners focuses on marketing, business growth, data security, and more. She also hosts WriteUpp’s podcast The Healthy Practice; the show that guides practitioners in the early stages of their careers through every aspect of practice management. Outside of work Ellie writes a mental health blog, studies mindfulness and is a keen nature photographer.