When a clinician refers to an “ideal client,” they describe the characteristics or qualities that would make a patient or individual an excellent fit for their particular expertise or practice. It typically entails factors such as a good match regarding the clinician’s specialisation, therapeutic approach, and the client’s needs, motivations, and goals, ultimately fostering a productive and mutually beneficial therapeutic relationship.


Ellie is WriteUpp’s in-house Content Creator. Her research and writing for private practitioners focuses on marketing, business growth, data security, and more. She also hosts WriteUpp’s podcast The Healthy Practice; the show that guides practitioners in the early stages of their careers through every aspect of practice management. Outside of work Ellie writes a mental health blog, studies mindfulness and is a keen nature photographer.