Smart bookings in a clinical context refer to the utilisation of advanced technology and automated systems to streamline and optimise the scheduling and managing of patient appointments. It involves integrating intelligent algorithms, online platforms, and communication tools to enable efficient appointment booking, reminders, rescheduling, and overall appointment management, enhancing convenience, reducing administrative burden, and improving the patient experience.


Ellie is WriteUpp’s in-house Content Creator. Her research and writing for private practitioners focuses on marketing, business growth, data security, and more. She also hosts WriteUpp’s podcast The Healthy Practice; the show that guides practitioners in the early stages of their careers through every aspect of practice management. Outside of work Ellie writes a mental health blog, studies mindfulness and is a keen nature photographer.