If you do nothing else when you start up your practice register on Google My Business (GMB). Whether you’re an established business or a start-up GMB will significantly improve your visibility in Google Search. It takes less than 10 minutes to set up and best of all it’s FREE! Why? 97% of consumers search for services like yours […]

Doubtless you’ll reading this and be wincing at the mention of blogging. Most business owners I talk to tell me they don’t have time to do it and they don’t believe it will impact the bottom line. So, here’s the deal. BLOGGING MATTERS But you need to do it right and you need to understand […]

Social media is a key tool for spreading the word about you, your content and your expertise. Do it right and it’ll pay dividends for you, but do it wrong and you will waste EPIC amounts of time for absolutely NO GAIN So, what to do? COMMIT – pick the platforms that a) you are […]

The Customer Testimonial has been “used and abused” by many businesses but its still a major convincer if the consumer feels that the review mechanism is legitimate. Let me illustrate… You go on a website and you see an unattributed review positioned in quote marks. Likelihood is you instantly dismiss it although subliminally it may […]

Like Social Media, Email Marketing is another tool in your armoury to help you spread the word about you, your business and your expertise. Some clients ask why we don’t provide a mechanism to “mass email” clients. The simple answer is we don’t want you to be a “spam” your lovely clients. These days most […]